Your brand story is the foundation of your business. It explains why you do what you do, what inspires your work, and why clients should choose you over someone else. In a creative industry like floristry, your story is often what creates connection. Clients aren’t just buying flowers. They’re buying trust, emotion, and a feeling that you understand their vision.

The florists who grow profitable, sustainable businesses are not just the ones who survive Valentine’s Day. They are the ones who review it properly. If you don’t stop to analyse what happened, you lose the lessons — and that means you repeat the same mistakes next year. Here’s a structured, step-by-step post-Valentine’s review you can follow.

alentine’s Day is one of the most exciting—and demanding—periods in the floral calendar. It can be a huge revenue driver, a chance to delight customers, and a moment to showcase your brand at its best. It can also be physically exhausting, mentally overwhelming, and emotionally draining if you head into it underprepared. The key to a successful Valentine’s Day isn’t just strong sales—it’s thoughtful preparation. That means preparing your shop, your offers, your systems and

Knowing how to take really good photos of your work is such an important skill to have for your business. Great photos that show off your skill will draw clients to you. Heres my tips for how to take professional level photos of your work

Ready to Make the Most of Your Off-Season? Here's How to Strengthen Your Floral Business While Things Are Quiet When wedding season slows down and events are fewer, it’s tempting to take your foot off the gas entirely—but the off-season can actually be one of the most valuable times for growth in your floral business. Whether you’re dreaming of bigger bookings, smoother systems, or just a more sustainable work-life balance, the quiet months are your golden opportunity to lay

As a florist creativity is at the heart of everything you do, here are some tips for when you're running low on that creative inspiration.

When it comes to event florals, creating beautiful designs is only half the job. The other half? Making sure you actually make money doing it!

Learn how to create a vision board to set goals for your year ahead.

Here’s the actual list that I use to ensure I'm ready for any challenge:

Planning a month’s worth of social media posts can feel daunting...

With more than 15 years of experience serving corporate, wedding, and event clients as a Florist, I understand the time-consuming nature of handling paperwork in this field. Dealing with proposals, quotes, invoices, and other internal documents can be quite challenging. However, by utilizing user-friendly, branded templates, you can streamline these tasks, making them quicker and simpler to accomplish while also leaving a lasting impression on your clients. As a coach I oft

Planning your week as a business owner is essential for maximising productivity and reducing stress. By mapping out your tasks and priorities in advance, you can ensure that you stay focused on what truly matters, make informed decisions, and allocate your time effectively to achieve your business goals. Here are some tips i've implimented over the years to make planning my week easier Set Clear Goals Define specific, achievable goals for the week. Break larger projects into