From the outside, floristry often looks incredibly dreamy. Beautiful flowers. Creative days. Romantic weddings. Pretty Instagram feeds. Coffee in hand while arranging flowers in a sunlit studio. And while parts of that absolutely exist… there are also a lot of things about being a florist that nobody really talks about.

When I first started my florist business, I was 20 years old, the amount of things I didn’t yet know were staggering! But I had been taught well, I had a natural instinct for floral buying and business and I figured I just had to last my 3 year lease and be able to pay myself enough money to travel to Europe. I thought success would come down to creating beautiful flowers.

So now i'm full of new year energy, partly due to the Astrological and Tarot readings I had at the start of January and partly because its January and aren't we all full of optimism in January. 2026 is bringing a shift in energy, and i'm taking that and everything that comes with it.

As a florist creativity is at the heart of everything you do, here are some tips for when you're running low on that creative inspiration.

Learn how to create a vision board to set goals for your year ahead.

As florists, we have a unique connection with nature and a responsibility to honor it by embracing sustainable practices. The floral industry, while centered on the beauty of natural materials, can have a significant environmental impact, from sourcing flowers to waste management. Here are some straightforward, impactful practices you can adopt to make your floral business greener and more sustainable. 1. Source Locally and Seasonally By choosing flowers that are locally grow