Finding Your Brand Voice

Lauren Bridle
Mar 15
2 min read

Once you’ve defined your brand story, the next step is bringing it to life through the way you communicate.

Your brand voice is the personality of your business. It shapes how you write captions, emails, website copy, and even how you respond to enquiries.

For florists, this is especially important because your voice should reflect the experience clients can expect when working with you.

Why Brand Voice Matters

When your voice is consistent, your brand becomes recognisable.

Think about the difference between a florist who communicates in a romantic and poetic tone versus one who feels modern and editorial.

Neither approach is right or wrong — but consistency helps clients understand your style and positioning.

Defining Your Voice

A simple way to start is by choosing three words that describe your brand. If you've come across the amazing Fashion Stylist, Alison Bornstein, you'll be familiar with the three words method for describing your personal style.

For example:

Elegant
Relaxed
Creative
Editorial
Romantic
Playful

These words act as your guide when writing anything for your business.

If your brand is elegant and refined, your language might be more polished and minimal. If it’s playful and relaxed, your tone might feel more conversational.

Aligning Voice With Your Brand Story

Your voice should reflect the story you shared in your branding.

For example: A florist inspired by nature might write in a soft, thoughtful tone that reflects seasonality and natural beauty.

A florist focused on modern event design might use confident, bold language.

There is no formula — the key is alignment.

A Simple Exercise

Take one recent Instagram caption or website paragraph and rewrite it using your brand adjectives.

Ask yourself: