Understanding your numbers is what turns good intentions into real progress. Are you exhausted at the end of every week and looking at a bank account that doesn’t seem to be growing?

The simplest way to grow your income is to increase how much each customer spends. It’s a lot easier to increase an existing customers spend then it is to convince a new customer to spend the same amount with you. And the good news? This doesn’t have to feel salesy or uncomfortable

This might be the thing I’m most passionate about in floral businesses. When you think about increasing profit, your first instinct might be to sell more. But one of the fastest ways to improve your profitability is actually to waste less and work smarter.

Pricing is one of the biggest challenges in small business and its especially difficult for florists but it is fundamental that you get your pricing right. Too often, us florists are setting our prices based based on what others are charging or what feels reasonable. But without a clear structure behind your pricing, it’s very easy to end up busy… without actually being profitable.