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How to Hire Your Dream Team as a Florist
Hiring your first team member—or growing your floral team—is an exciting step in your business journey. It’s also a big one. The right hire can make your days smoother, your clients happier, and your designs even more magical. But how do you find the right fit?

Lauren Bridle
Aug 24 min read


How to Choose the Right Photographer for Your Floral Business
Hiring a professional photographer is a powerful investment in your brand as a florist. Whether you're updating your website, creating content for social media, or finally getting those long-overdue headshots — the right photographer can elevate your business and help you attract your dream clients.

Lauren Bridle
Jul 203 min read


When Should You Hire a Professional Photographer?
Knowing when its worth investing in a professional photography can be a tough decision to make, especially when our phones hold incredible power to take great photos for us but there are some times when you’re growing your brand that I believe the investment is well worth it.

Lauren Bridle
Jul 142 min read


Tips for Photographing your flowers (Like a Pro!)
Knowing how to take really good photos of your work is such an important skill to have for your business. Great photos that show off your skill will draw clients to you.
Heres my tips for how to take professional level photos of your work

Lauren Bridle
Jul 63 min read


7 Inspiring Ways to Spark Creativity in Your Floral Designs
As a florist creativity is at the heart of everything you do, here are some tips for when you're running low on that creative inspiration.

Lauren Bridle
May 172 min read


How to Budget Correctly for Your Event as a Florist (and Actually Make a Profit)
When it comes to event florals, creating beautiful designs is only half the job. The other half? Making sure you actually make money doing it!

Lauren Bridle
Apr 263 min read


Essential Items every Florist needs for their Toolkit
Here’s the actual list that I use to ensure I'm ready for any challenge:

Lauren Bridle
Dec 8, 20242 min read


Building a Strong Portfolio to Attract Your Dream Floral Clients
One of the most powerful tools you can create is a portfolio that showcases your unique style and expertise.

Lauren Bridle
Dec 1, 20243 min read


How to Plan a Month of Social Media Posts as a Florist
Planning a month’s worth of social media posts can feel daunting...

Lauren Bridle
Nov 21, 20242 min read


Setting Boundaries as a Business Owner: A Guide to Healthy Client Relations
Nurturing client relationships is crucial for success. However, it’s equally important to establish boundaries that protect you.

Lauren Bridle
Nov 10, 20243 min read


Embracing Sustainability in Floristry: Simple Practices for Florists
As florists, we have a unique connection with nature and a responsibility to honor it by embracing sustainable practices. The floral...

Lauren Bridle
Nov 2, 20242 min read


Unlocking Floral Success: How Templates Can Transform Your Workflow
With more than 15 years of experience serving corporate, wedding, and event clients as a Florist, I understand the time-consuming nature...

Lauren Bridle
Oct 5, 20242 min read


How to plan your week to make the most use of your time
Planning your week as a business owner is essential for maximising productivity and reducing stress. By mapping out your tasks and...

Lauren Bridle
Oct 4, 20242 min read
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