Understanding your numbers is what turns good intentions into real progress. Are you exhausted at the end of every week and looking at a bank account that doesn’t seem to be growing?

The simplest way to grow your income is to increase how much each customer spends. It’s a lot easier to increase an existing customers spend then it is to convince a new customer to spend the same amount with you. And the good news? This doesn’t have to feel salesy or uncomfortable

This might be the thing I’m most passionate about in floral businesses. When you think about increasing profit, your first instinct might be to sell more. But one of the fastest ways to improve your profitability is actually to waste less and work smarter.

Pricing is one of the biggest challenges in small business and its especially difficult for florists but it is fundamental that you get your pricing right. Too often, us florists are setting our prices based based on what others are charging or what feels reasonable. But without a clear structure behind your pricing, it’s very easy to end up busy… without actually being profitable.

Hosting workshops is one of the most effective ways to diversify your income, showcase your expertise, and connect with your community in a meaningful way. When done well, they can become a consistent and profitable addition to your business.

Running a flower business is a delicate balance between creativity and organisation. Between arranging blooms, managing orders, and promoting your brand, it’s easy to feel stretched thin. The right tools can save you time, streamline your workflow, and let you focus on what you love most—creating beautiful arrangements.

Running a retail floristry business means multiple moving parts— no matter the size of your business you’re likely juggling walk-in customers, online orders, enquiries, and deliveries all happening at once. Without clear systems in place, it’s easy to feel overwhelmed, make mistakes, or lose valuable time.

Mother’s Day is one of the biggest revenue opportunities of the year for florists—but it’s also one of the most competitive. The difference between a stressful, chaotic week and a highly profitable one comes down to planning early, marketing consistently, and guiding your customers to buy before the rush.

One of the most powerful outcomes of strong branding is that it helps you attract the right clients. Many florists experience a stage in business where they receive enquiries that don’t align with their style, pricing, or vision. Often, this isn’t a marketing problem — it’s a branding clarity problem.

Floristry is an incredibly visual industry. Clients often discover your work through Instagram, Pinterest, or your website — which means your visual identity plays a powerful role in how your brand is perceived.

Hiring your first team member—or growing your floral team—is an exciting step in your business journey. It’s also a big one. The right hire can make your days smoother, your clients happier, and your designs even more magical. But how do you find the right fit?

Hiring a professional photographer is a powerful investment in your brand as a florist. Whether you're updating your website, creating content for social media, or finally getting those long-overdue headshots — the right photographer can elevate your business and help you attract your dream clients.

Knowing when its worth investing in a professional photography can be a tough decision to make, especially when our phones hold incredible power to take great photos for us but there are some times when you’re growing your brand that I believe the investment is well worth it.

Knowing how to take really good photos of your work is such an important skill to have for your business. Great photos that show off your skill will draw clients to you. Heres my tips for how to take professional level photos of your work

As a florist creativity is at the heart of everything you do, here are some tips for when you're running low on that creative inspiration.

When it comes to event florals, creating beautiful designs is only half the job. The other half? Making sure you actually make money doing it!

Here’s the actual list that I use to ensure I'm ready for any challenge:

One of the most powerful tools you can create is a portfolio that showcases your unique style and expertise.

Planning a month’s worth of social media posts can feel daunting...

Nurturing client relationships is crucial for success. However, it’s equally important to establish boundaries that protect you.