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How to Hire Your Dream Team as a Florist
Hiring your first team member—or growing your floral team—is an exciting step in your business journey. It’s also a big one. The right hire can make your days smoother, your clients happier, and your designs even more magical. But how do you find the right fit?

Lauren Bridle
Aug 2, 20254 min read


How to Choose the Right Photographer for Your Floral Business
Hiring a professional photographer is a powerful investment in your brand as a florist. Whether you're updating your website, creating content for social media, or finally getting those long-overdue headshots — the right photographer can elevate your business and help you attract your dream clients.

Lauren Bridle
Jul 20, 20253 min read


When Should You Hire a Professional Photographer?
Knowing when its worth investing in a professional photography can be a tough decision to make, especially when our phones hold incredible power to take great photos for us but there are some times when you’re growing your brand that I believe the investment is well worth it.

Lauren Bridle
Jul 14, 20252 min read


Tips for Photographing your flowers (Like a Pro!)
Knowing how to take really good photos of your work is such an important skill to have for your business. Great photos that show off your skill will draw clients to you.
Heres my tips for how to take professional level photos of your work

Lauren Bridle
Jul 6, 20253 min read


7 Inspiring Ways to Spark Creativity in Your Floral Designs
As a florist creativity is at the heart of everything you do, here are some tips for when you're running low on that creative inspiration.

Lauren Bridle
May 17, 20252 min read


How to Budget Correctly for Your Event as a Florist (and Actually Make a Profit)
When it comes to event florals, creating beautiful designs is only half the job. The other half? Making sure you actually make money doing it!

Lauren Bridle
Apr 26, 20253 min read


Essential Items every Florist needs for their Toolkit
Here’s the actual list that I use to ensure I'm ready for any challenge:

Lauren Bridle
Dec 8, 20242 min read


Building a Strong Portfolio to Attract Your Dream Floral Clients
One of the most powerful tools you can create is a portfolio that showcases your unique style and expertise.

Lauren Bridle
Dec 1, 20243 min read


How to Plan a Month of Social Media Posts as a Florist
Planning a month’s worth of social media posts can feel daunting...

Lauren Bridle
Nov 21, 20242 min read


Setting Boundaries as a Business Owner: A Guide to Healthy Client Relations
Nurturing client relationships is crucial for success. However, it’s equally important to establish boundaries that protect you.

Lauren Bridle
Nov 10, 20243 min read


Embracing Sustainability in Floristry: Simple Practices for Florists
As florists, we have a unique connection with nature and a responsibility to honor it by embracing sustainable practices. The floral industry, while centered on the beauty of natural materials, can have a significant environmental impact, from sourcing flowers to waste management. Here are some straightforward, impactful practices you can adopt to make your floral business greener and more sustainable. 1. Source Locally and Seasonally By choosing flowers that are locally grow

Lauren Bridle
Nov 2, 20242 min read


Unlocking Floral Success: How Templates Can Transform Your Workflow
With more than 15 years of experience serving corporate, wedding, and event clients as a Florist, I understand the time-consuming nature of handling paperwork in this field. Dealing with proposals, quotes, invoices, and other internal documents can be quite challenging. However, by utilizing user-friendly, branded templates, you can streamline these tasks, making them quicker and simpler to accomplish while also leaving a lasting impression on your clients. As a coach I oft

Lauren Bridle
Oct 5, 20242 min read


How to plan your week to make the most use of your time
Planning your week as a business owner is essential for maximising productivity and reducing stress. By mapping out your tasks and priorities in advance, you can ensure that you stay focused on what truly matters, make informed decisions, and allocate your time effectively to achieve your business goals. Here are some tips i've implimented over the years to make planning my week easier Set Clear Goals Define specific, achievable goals for the week. Break larger projects into

Lauren Bridle
Oct 4, 20242 min read
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