Floristry. Events. Creative work.
A career shaped by flowers, people, places and the pursuit of creating something beautiful with purpose.
My career has never followed one straight line.
I came into floristry through the hands-on world of flowers, eventually running my own floral businesses before moving into education, training and creative development. Along the way I've taught florists, developed products, worked with businesses to refine the way they operate and spent years immersed in the detail behind beautiful events.
Each chapter has added something different — a deeper understanding of flowers, an appreciation for the people behind the work, and an increasingly strong interest in the intersection between creativity, experience and execution.
Floristry
Owner · Florist · Floral Designer
Education
Floristry Educator · Senior Trainer · Training Manager
Creative Development
Product Development · Floral Concepts · Creative Projects
Business
Founder · Coach · Consultant
Events
Event Floristry · Production · Creative Direction
Where I am now...
I'm currently based in London, working across floristry and events and exploring what comes next in a career that continues to evolve around creativity, people and place.
I'm particularly interested in the details that turn an event into an experience — the flowers, spaces, atmosphere, logistics and countless decisions that come together behind the scenes.
I believe good creative work is...
Considered.
The details matter.
Collaborative.
The best work rarely happens in isolation.
Curious.
There is always something new to notice.
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