Creative ways to boost revenue per order.

If you want to increase your revenue, your first thought might be to attract more customers. Which is a great instinct and if you’re starting out and working off a small customer pool, yes this is a great strategy.

But often, the simplest way to grow your income is to increase how much each customer spends. It’s a lot easier to increase an existing customers spend then it is to convince a new customer to spend the same amount with you.

And the good news? This doesn’t have to feel salesy or uncomfortable, I know I would have been very put off by the idea of trying to “upsell” customers. In fact I had a reputation as not “upselling” people - but boy was I doing it! Just in a way that felt very real, honest and not at all like a cash grab!

Make It Easy to Say Yes

Upselling works best when it feels natural and helpful. This is so important - you have to make this feel very natural both for you and your customer.

Think about what complements your core product:

• Greeting cards

• Candles or small gifts

• Premium wrapping or vases

When positioned well, these aren’t “extras”—they’re part of the overall experience. Honestly, vases are the easiest way to upsell for you and a customer. I can think of very few occasions where upselling a vase add on isn’t useful. If you’re predominately online only, consider making these add on’s a part of your standard product line. think, New premium cards on all orders, premium wrapping” and increase your sell price appropriately to include these items.

Use Simple Pricing Tiers

Offering structured options makes decision-making easier for your customers.

For example:

• Small / Medium / Large

• Classic / Premium / Luxe

Most customers will naturally move toward the middle or higher option when given a clear comparison.

Do me a solid here, don’t ever show/list your smallest as your standard buy option on your website - you’re taking those additional dollars right out of your own pocket. A general rule, your mid range products are great to promote on your product page, with clear options to increase. Make sure your images look very desirable for your luxe products and it should go without saying, you want to be certain that they are true representations of the size and style that will be delivered.

Improve Perceived Value Through Packaging

Packaging plays a bigger role than many florists realise.

Beautiful presentation can:

• Justify higher price points

• Elevate the customer experience

• Make your product feel more premium

Small upgrades here can have a big impact on how your work is valued and it might surprise you to learn that packaging that looks and feels more luxurious doesn’t have to cost you a lot more money, but it can certainly encourage your customer to spend more for your more with you.

Give Your Team the Words

If you have staff, make sure they feel confident offering upgrades.

Simple, natural phrases like:

• “Most customers choose this option as it has a fuller look”

• “Would you like to add a card to complete the gift?”

This keeps the interaction helpful, not pushy. When i’ve gone into business and focused on this issue I like to get all the team together to chat about this, do a little role play. This is a great way to see how your team are already phrasing these “upsells” and can really inspire younger or newer team members by hearing how other more experienced staff do this with comfort and ease!

Remember increasing your average order value isn’t about pushing people to spend more—it’s about offering more value in a thoughtful way.

Because when done well, it will enhance both your customer experience and your bottom line.