Your brand story is the foundation of your business. It explains why you do what you do, what inspires your work, and why clients should choose you over someone else. In a creative industry like floristry, your story is often what creates connection. Clients aren’t just buying flowers. They’re buying trust, emotion, and a feeling that you understand their vision.

The florists who grow profitable, sustainable businesses are not just the ones who survive Valentine’s Day. They are the ones who review it properly. If you don’t stop to analyse what happened, you lose the lessons — and that means you repeat the same mistakes next year. Here’s a structured, step-by-step post-Valentine’s review you can follow.

alentine’s Day is one of the most exciting—and demanding—periods in the floral calendar. It can be a huge revenue driver, a chance to delight customers, and a moment to showcase your brand at its best. It can also be physically exhausting, mentally overwhelming, and emotionally draining if you head into it underprepared. The key to a successful Valentine’s Day isn’t just strong sales—it’s thoughtful preparation. That means preparing your shop, your offers, your systems and

So now i'm full of new year energy, partly due to the Astrological and Tarot readings I had at the start of January and partly because its January and aren't we all full of optimism in January. 2026 is bringing a shift in energy, and i'm taking that and everything that comes with it.

Hiring your first team member—or growing your floral team—is an exciting step in your business journey. It’s also a big one. The right hire can make your days smoother, your clients happier, and your designs even more magical. But how do you find the right fit?

Ready to Make the Most of Your Off-Season? Here's How to Strengthen Your Floral Business While Things Are Quiet When wedding season slows down and events are fewer, it’s tempting to take your foot off the gas entirely—but the off-season can actually be one of the most valuable times for growth in your floral business. Whether you’re dreaming of bigger bookings, smoother systems, or just a more sustainable work-life balance, the quiet months are your golden opportunity to lay

As a florist creativity is at the heart of everything you do, here are some tips for when you're running low on that creative inspiration.

When it comes to event florals, creating beautiful designs is only half the job. The other half? Making sure you actually make money doing it!

Finding your niche isn’t about limiting your creativity - its about creating clarity.

Learn how to create a vision board to set goals for your year ahead.

Taking time off isn't a luxury; it's a necessity. Find out why giving yourself break can actually benefit both you and your business

Self-doubt and imposter syndrome can be daunting challenges, affecting our confidence and ability to pursue our goals

Nurturing client relationships is crucial for success. However, it’s equally important to establish boundaries that protect you.

Not sure a coach is right for you? Read our top 5 reasons why a Coach who specialises in your industry can be life changing.

Wondering why I shifted from Florist to Business Coach?