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How to Hire Your Dream Team as a Florist
Hiring your first team member—or growing your floral team—is an exciting step in your business journey. It’s also a big one. The right hire can make your days smoother, your clients happier, and your designs even more magical. But how do you find the right fit?

Lauren Bridle
Aug 24 min read


Make the Most of Your Downtime: An Off-Season Checklist for Florists
Ready to Make the Most of Your Off-Season? Here's How to Strengthen Your Floral Business While Things Are Quiet
When wedding season slows down and events are fewer, it’s tempting to take your foot off the gas entirely—but the off-season can actually be one of the most valuable times for growth in your floral business. Whether you’re dreaming of bigger bookings, smoother systems, or just a more sustainable work-life balance, the quiet months are your golden opportunity to lay

Lauren Bridle
Jun 13 min read


7 Inspiring Ways to Spark Creativity in Your Floral Designs
As a florist creativity is at the heart of everything you do, here are some tips for when you're running low on that creative inspiration.

Lauren Bridle
May 172 min read


How to Budget Correctly for Your Event as a Florist (and Actually Make a Profit)
When it comes to event florals, creating beautiful designs is only half the job. The other half? Making sure you actually make money doing it!

Lauren Bridle
Apr 263 min read


Finding Your Niche as a Florist (and why it Matters)
Finding your niche isn’t about limiting your creativity - its about creating clarity.

Lauren Bridle
Apr 133 min read


Create the year that you want!
Learn how to create a vision board to set goals for your year ahead.

Lauren Bridle
Jan 33 min read


Why Taking Time Off is beneficial for you and Your Business
Taking time off isn't a luxury; it's a necessity. Find out why giving yourself break can actually benefit both you and your business

Lauren Bridle
Jan 33 min read


Overcoming Self-Doubt and Imposter Syndrome: Tips for Personal Growth
Self-doubt and imposter syndrome can be daunting challenges, affecting our confidence and ability to pursue our goals

Lauren Bridle
Nov 17, 20242 min read


Setting Boundaries as a Business Owner: A Guide to Healthy Client Relations
Nurturing client relationships is crucial for success. However, it’s equally important to establish boundaries that protect you.

Lauren Bridle
Nov 10, 20243 min read


5 Reasons Every Florist Needs a Business Coach
Not sure a coach is right for you? Read our top 5 reasons why a Coach who specialises in your industry can be life changing.

Lauren Bridle
Oct 3, 20242 min read


An introduction...
Wondering why I shifted from Florist to Business Coach?

Lauren Bridle
Oct 3, 20242 min read
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